Once the video has played, click here for some inspiration to create ‘lead magnets’ for your business.
Here’s a short video (just a tad over 2 minutes) with a practical idea to help your business grow.
I’ve also included the written version if you prefer to read it.
Give it a go – and make every minute count!
In today’s video, I share how you can let people experience you so they better understand the value of being your client.
MAKE IT COUNT – PRACTICAL POINTERS TO GROW YOUR BUSINESS IN ONLY MINUTES
If you want to get more clients on board sooner, then you need to let them experience you.
They need to kinda’ ‘try before they buy’ and know what it’s going to feel like or what they going to get if they do make the commitment and become your client.
And one of the ways that you can do this really easily is to give them some content or give them a chance to experience you, only something small, that’s really valuable and at no cost to them.
And in the marketing world, you might have heard the words – lead magnet, opt-in, freemium, something like that.
All it is is a chunk of information or content or something that clients can access, of value, from you, that they’re going to go; ‘wow, that was really valuable, I want more.’
Because after all, the more of these kinds of touches and experiences they have, the more chance that if you’re right for them, they’re going to call upon you and get you to be their Adviser.
So, what I suggest is thinking about what are some things that you can break down into a small bite size piece that you can easily deliver to your client.
So, this is where little reports, maybe little white papers, little e-books, maybe little video series, little ‘how-to’ / DIY guides are really quite successful in this space.
But put your content into something easily digestible that is of value to a client, that they can go ‘wow, that was really interesting or that was really valuable, if this is what I get for free imagine how good their paid stuff must be.’
Now this whole space is actually quite complicated and so I’m only going to talk about this bit first, in one of my next blogs, I’ll talk about what you can actually do with it so that you can get it out and into the hands of more people so you can make a bigger impact and get more people signing up to being your client.
Ok, whatever you do with that, Make It Count.
Click here for some inspiration to create ‘lead magnets’ for your business.