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Today’s video is about what you can give your clients if you want them to think about you – and it is not gifts with your logo on it.
I’ve been working with a number of advisers lately who have said to me, “Kim, you know I’m running a seminar,” or “I’ve got some new clients and I want to put together a bit of a welcome pack.”
And they’ve said to me, “what about either some mugs, or some fridge magnets, or some pens… with our business logo on it?”
And you know what I said?
Whoooo, fantastic, because I’m absolutely desperate to have a mug with your business logo on it or stick your logo on my fridge.
Ok. That is not something that is going to excite me, or inspire me, or really make me think about you.
So, my advice has been to them why don’t you, if you’re going to spend the money anyway, spend it on something that is more relatable, more usable, and something that if they do use it, or they have it around them, or they’re picking it up if they’ve got friends around, it’s going to make them want to speak about you.
So, rather than a mug with your business logo on, if it was a couple that appreciated a beautiful cup and saucer, and there are some gorgeous ones you can buy, then buy that.
It doesn’t need to have your logo on it for them to remember that you gave it to them.
And if they’ve got some friends around and they’re drinking out of this beautiful cup and saucer that you gave them, then guess who’s going to come up in conversation?
Ok, it’s you.
Or another advisor, she was doing a presentation to a whole group of elderly people, and she was the one that wanted the pen, the mug, the whole thing, and I said well, what do they want, because I don’t think that they’re jumping out of their jelly beans to get one of your mugs.
So, what we agreed on was a little box of chocolates with a beautiful message on the front.
And when they eat these chocolates, and like the really good ones, they were really designer truffles or something like that, and when they eat these truffles, who are they going to think about?
Far more lasting impression than just that magnet on their fridge.
Anyway these are just a couple of examples.
But if you really, really want to give your clients something so they think of you, remember you, talk about you, then doing the branded stuff, you’re not at a conference where you’re at a stand and you go and get all that stuff, which often you get them for your kids anyway… well I do.
You’re actually to help make a difference and make an impression in their mind, to get a little bit more creative you’re going to spend the money anyway, spend it on something that they will value and appreciate and your name will come up in conversation, don’t worry about it.
Okay, whatever you do with that, Make it Count.
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