Here’s a short video (under 3 minutes) to help your business grow.
If you prefer to read it, keep going.
In today’s video, I walk through the different ways you can engage your clients and deepen your relationships using your words, your face or your voice. Or all 3? Pick your vice.
So you’re not a blogger, right?
But you want to blog, and I have a lot of advisors I speak to, who really, really, really want to get into this blogging thing.
Because they want to connect deeper with their clients.
They want to really be with them along that journey.
And I don’t mean just the general newsletters that you get.
I mean talking to them about things that matter in their life, of which the adviser, you, actually helps them from an advice point of view.
So, if you’re not a writer, and that’s the objection I get a lot of the time is Kim, I’m just not a writer.
Well guess what, nor am I.
So, there are three ways that you can really easily blog.
So let me ask.
Are you a writer?
If not, are you a movie star, or wanna to be a movie star?
Or a radio DJ?
So this means if you’re a writer, and you prefer to write, do a blog where you actually write it.
Really simple 300 – 400 words it doesn’t need to be much more.
However, if you’re like me and you’re not so, you know, thrilled about writing, then do a video, right.
The whole movie star thing, and I say that with tongue in cheek, because certainly this is no movie star thing.
But the beautiful thing I love about the video is it adds another layer of connection, of engagement, of emotion, and humanness.
You know, this whole, you get to see me as well as just hear what I’m writing.
If that doesn’t float your boat either, then maybe you’re a radio DJ.. which is podcasting, where you’re just recording your voice and getting it out to your clients.
Now there’s going to be some of you that go yeah, yeah, yeah hear all that Kim.. I’m none of the three.
However, if you’ve got a message, and you want to keep connected and get engaged with your clients and with your prospects, then you’ve got to let them know who you are a lot more.
So really choose your device.
Choose your writer, movie star, podcast, you know radio DJ extraordinaire.
And just pretend to be that.
Like pretend just for that moment when you’re in it, because you’ve got so much good to deliver.
Don’t keep it in.
Get it out there.
So think about which one you are and just give it a go.
No one cares.
You’re the most critical of yourself.
Nobody else really cares as long as you’ve got a great compelling valuable message.
Whatever you do with that, Make It Count.
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