The most successful businesses realise that as the world changes, some things stay the same. Improving your chances of profitable and sustainable growth in any environment comes from being incredibly adaptable to change, being relentless about knowing what the future looks like and staying focused on getting there and, furthermore, remaining vigilant when it comes to addressing the fundamentals required to build and grow a successful business.

For a profitable and sustainable business, it is advisable to not stray too far from the fundamentals, while maintaining an element of what is most current and up to date.

Click here to read the full article as published by Kaplan Professional Education 2013.