Build a business that makes you proud


How to get clients to want to pay your fee

Here’s a short video (well under 2 minutes) with a practical idea to help your business grow.

I’ve also included the written version if you prefer to read it.

Give it a go – and make every minute count!

In today’s video, I share a simple, but powerful tip to encourage clients to willingly pay your fee


When it comes to your pricing and how your clients think about the fee they’ve got to pay to get your advice, why not instead of referring to that as a cost or a fee or an expense, refer to it as an investment.

Because after all, that money that they hand over to you, whether directly or indirectly through a product, is an investment that they’re making in their future happiness.

It’s their investment in their progress and their ability to do and have more of the things in their life that are important.  

So why not use that language too.

Think about wherever you refer to what they’ve got to pay, whether it be in your FSG, maybe it’s on your website, maybe it’s in the Terms of Engagement, maybe it’s in a presentation that you do during the meeting when you’re either getting to know them or when you are actually presenting the advice back to them.

But whenever you’re referring to the fee or the cost that they have to come up with, refer to it as an investment.

It does wonders for the psychology, because most people don’t have as much push back or as much objection when it comes to investing in something, because investing, usually comes with growth and progress.

So just think about the language your using, and think about where you could change ‘fee, cost or expense’ and turn it into investment.

Seriously, it does wonders.

Whatever you do with it though, Make It Count.


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