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How to take the pressure off having to justify your price


Here’s a short video (under 2 minutes) with a practical idea you can use in your advice business today that will help it grow.

I’ve also included the written version if you prefer to read it.

Give it a go – and make every minute count!

Today’s video is about what you should focus on, which if done well, should ease the pressure from justifying your price 

One of my favorite saying is;if you justify your value sufficiently, you shouldn’t need to justify your price, as long as your price is relative’.

I’ll tell you what I mean by that.

I had a friend who wanted to get back into running so he went to athlete’s foot specifically to buy some Nike runners.

Through some consultation with the sales assistant, they asked questions about where he was going to be running, how far, was he going to be using music and found out what was really important.

And they came back with a pair of shoes that answered all the questions he had or even some of the ones he didn’t realise that he had.

The first time he knew what the price was, was when he took them over to the counter and the sales assistant said “and that will be $250”.

That was relative (in his mind) as he kind of thought he would spend about $200, but $250 was still in ballpark.

Had she (the sales assistant) said “and that would be $500” then no longer is the price relative and he might have not purchased those shoes.

So when it comes to your pricing, and pricing is such a big issue, I get asked about it all the time.

I really want you to think about; how can you better justify your value.

How can you better help clients understand that the journey they’re on with you is going to put them in a better position than if they didn’t have you on their team.

Spend your time focusing on that and it will make the pricing conversation so much easier.

But remember that caveat – ‘as long as your price is still relative’.

Give it a go, see what you can come up with to justify your value… it’ll take the pressure of justifying your price.

Alright, on that note, whatever you do with it, Make It Count.


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