9Rok Consulting – Lessons from a legend featuring Malcolm Payne from Kim Payne on Vimeo.

How would you sell an invisible antidote for a crippling disease your client doesn’t yet have?

This is one of the all-time great conundrum’s facing financial advisers – how to sell the intangible.

But it’s not rocket science, according to sales expert Malcolm Payne, whose knack for turning any difficult conversation into a client for life has made him a financial services legend.

And he can show you how to do it too!

Here Malcolm Payne outlines his sure-fire method for making any risk deal a no-brainer.