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How to get testimonials that convert people into clients


Here’s a short video (just a tad over 2 minutes) with a practical idea you can use in your advice business today that will help it grow.

I’ve also included the written version if you prefer to read it.

Give it a go – and make every minute count!

In today’s video I share how you can get clients to write valuable testimonials that help others understand why they need to work with you – and the tip is they are not about you!

One of the greatest ways of people spreading your disease and really wanting to work with you and advocate for you… is to get testimonials.

Now, this is the thing though, testimonials are not about you.

They’re about your clients and they are about helping other people understand the transformation that you can take someone on when you are working together.

See a lot of the time when I talk about testimonials with my clients, they’re like ‘Oh, yeah but you know, you’re never gonna’ write a bad one or you’re never going to publish a bad one’. Of course you’re not.

But testimonials that just say, ‘yeah he’s a great guy’ or ‘yeah she’s a great woman’ or ‘we get good advice’, that doesn’t tell me anything.

And that’s not what I’m referring to.

A great testimonial is one, that if I was a prospective client and I was reading your website or reading something about you (where that testimonial was), I’m going to connect and relate to the situation that this person writing the testimonial is describing.

So when you’re asking for testimonial, it’s really important that you give the person writing it some guidance.

Give them some structure, don’t just say ‘hey, can you write me a testimonial?’.

Why don’t you ask them to answer three main questions.

  1. The first one is,the situation they were in before they came to see you. So kind of where they were at and why they decided they needed your advice.
  2. The second part of it is, and how did you help. So what did you do. And it doesn’t have to be all the technical detail, but just a high level overview of what you did.
  3. The third part is the results that you delivered or that they got as a client. So where they are today, or how much happier they feel, or what their life looks like… which really highlights the transformation from where they were to where they are, which of course they got there with your help.

So, if you’re going to ask for a testimonial, (which I absolutely highly advise that you do) and you get lots of really great ones, but make sure they’re about the transformation journey that the client’s gone through not just about you and how good you are.

So on that note, get out there and get some more testimonials… and Make them Count.



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