Build a business that makes you proud


Have solutions people are prepared to pay for

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You’ve got heaps on your plate – I get it.

So, to help you out, each week I’ll share a short video (less than 2 minutes) with one practical idea you can use in your advice business today that will make a difference.

I’ve also included the written version if you prefer to read it.

Give it a go – and make every minute count!

Today’s video is about making sure that the solutions you provide are ones that clients would be prepared to pay for. 

When you’re trying to engage with more clients, you need to be aware of the questions they’re asking, or the answers they want… that they’re prepared to pay for.

Now this can be very different to the most frequently asked questions.

So if you’re going out to your database, or to your prospective ideal clients, wanting to know what their biggest challenges are or their biggest issues are that you solve, make sure to be very clear on finding out what those challenges or issues are (or questions they might be asking) that they’re prepared to pay a price for.

So in the gardening world, let me give you an example, one of the most frequently asked questions is, “when is the best time of the day to water my garden or my plants?”

Ironically though, it’s been tested many times and it’s not an answer that people will pay money for. But there are lots of other gardening questions that people would be prepared to pay for – such as a mini course or a mini information brochure or something like that.

So I throw it back to you – if you’re going to do some research to find out the key areas that people want advice around, make sure you find out the key areas that they want advice around that they’re prepared to pay for.

It makes a difference. Minutes up, so make it count.


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