Here’s a short video (around 2 minutes) to help your business grow.
If you prefer to read it, keep going.
Today’s video is about making sure you sound like a human when you write emails, letters, communications etc. so people understand what you are actually saying.
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Do you ever get an email from say a service provider, maybe it’s a bank, your accountant, your financial advisor, or someone, and you get it, and you think, “I’m not quite sure what they’re trying to say”?
They use big words, and it does not sound like a human has written it.
It sounds like a computerized corporate box has actually generated this email because there’s nothing in there at all that’s human.
There’s nothing that you can relate to at a human to human level.
I see this all the time, and I know that because I often get a lot of my clients send me their emails and say, “Kim, can you just review this and give me some suggestions on what I could do differently?”
And I’m always making changes because when I’m reading it, I’m honestly thinking, “What are you trying to say? And by the way, that is not how you would say it if we were talking.”
So, what I’ll often do is say, “Tell me what you mean. Voice record it and send it through to me, and then we’ll create the email or the communication out of it.”
Because what happens is people sit down to write, and they put this professional hat on, like I said that corporate kind of box.
And they don’t say it, or they don’t write it as they would say it.
And that’s where the whole message gets lost.
So, what I would do if I was you, next email that you’re about to send, whether you’re writing it directly, or it’s a template that you’ve already got in your system, or maybe it’s one of your autoresponder templates, just read it and think, “Does this sound as though I’m saying it to the person sitting on the other end?”
Now, you can still be professional. I’m not saying that.
But really put that human hat on your head first, review it, and if you need to make some changes, make them.
Because you’ll only have an impact on that person reading it if they understand what you’re trying to say.
So, go on.
Give that human thing a go cause I bet you’re really good at it.
Whatever you do with that, Make it Count.
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