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Why chasing revenue is not the best growth strategy


Time is of the essence.  NO sweat. Here’s a business tip in under 2 minutes.

I’ve also included the written version if you prefer to read it.

Give it a go – and make every minute count!

In today’s video I share an important lesson I learnt around making smart decisions when choosing which clients to take on and how that can be your best bet at earning a sustainable revenue. 

One of the best lessons I’ve ever learnt from my father was – don’t chase the revenue.

And what he meant by that was – don’t make your decision on whether you will or will not take on a client just because of the revenue, or the potential revenue they’ll bring to the table.

You need to look at so much more.

You need to look at firstly, are they the right client for your business. Are they the type of client you can do some really great work with, and really take on a journey of transformation and put them in a better place than where they are today.

Are they someone that you’ll enjoy working with?

Are they someone that you’ve got the technical capability or the relationships with other specialists so you can give them the advice that they need, when they need it.

And if you can’t, then one of the best things you can do is to walk away.  And walk away before it’s too late.

I mean, I’m sure you’ve got a client right now on your books, that you think “Wow! I wish I didn’t say yes in the beginning.”

Because maybe they’re demanding, maybe they don’t take your advice or maybe they never turn up for their appointments.

So you can’t do really good work if you’re not able to sit in front of them and work with them.

So don’t just chase the revenue.

Make sure you look for the right clients. Say no to the wrong ones, and really look at how you can genuinely help clients move on that journey from where they are today to the place they want to be… in the best possible way.

If you do that and you look after them, the revenue will come.

Ok minutes up, so make it count. 🙂


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