Here’s a short video (around 3 minutes) to help your business grow.
If you prefer to read it, keep going.
Today’s video is about what to do when you’ve got prospect emails on your database but they’re not converting to clients… yet.
Have you got some e-mail addresses in your database of people who aren’t necessarily your clients, you want them to be your client, but they’re not yet?
And you have reached out to them, so you have sent them something, maybe you’ve delivered them an e-book or you’ve given them some information.
And you’ve done it once or twice and you’re not getting any bites.
They’re not doing what you want, they’re not picking up their phone, they’re not sort of going ahhh I want to be your client.
Well ,the problem is that you probably haven’t done enough yet.
You see, for a client to make a decision to say yes to commit to seeing a financial adviser is certainly not something that happens overnight.
For some, that lead up to when they first maybe think they might need one to when they’re ready to engage, can be quite a long time.
For others it can be a reasonably short time.
Here’s the thing.
You don’t know it’s going to take… because they don’t know how long that process is going to take themselves.
So, if you’ve been lucky enough to get some email address on your database, then you need to keep them nurtured.
You need to keep going back with things and even though you might not be getting the response you want, which is them signing up or coming and meeting you or taking advantage of your free offer, you’ve just gotta keep going.
You’ve got to persist.
But you’ve got to persist in a way that continues to add value to them.
So, if you’ve sent them a number of e-mails, then you need to consistently send them a lot more.
And think about how you behave online.
So I know myself that I see something online, I think is really cool, I subscribe to or I sign up to it.
It could be weeks, months or even years before I’m ready to go and take up whatever the offer is that they have.
However, this is the most important thing.
When I am ready, and let’s put it this way, I don’t even know when that ‘s going to be.
But when I am ready then, I know exactly who I’m going to go to, it’s that person who keeps popping up in my inbox, with valuable content each and every consistent basis whether that’s weekly, monthly, fortnightly whatever it might be.
So, if you have got data or e-mail addresses or prospects on your data base, then you need to continue to nurture them.
Continue to give them value, continue to be there, so that when they’re ready, it’s you they think of.
Yes, this is kinda like when you’re out there in the dating world and you’re pursuing the girl that’s giving you nothing or pursuing the guy that’s just not returning your calls…pursue pursue pursue pursue, if it’s the right one, and eventually and hopefully you will get the prize.
So, whatever you do with that, Make It Count.
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